Every Business Has a Story. We Help You Tell Yours.
We specialize in branding, marketing strategy, and design, providing long-lasting creative solutions for businesses looking to establish a strong impact in their industries. We work with a small selection of enterprise and startup clients, primarily in:
- Software development
- Healthcare
- Automotive
- Fintech
We deliver tailor-made, impactful marketing solutions meant to stand the test of time. If you want to create a long-term digital presence through web development, SEO, advertising, or social media – we’re the team for you!
Every Business Has a Story. We Help You Tell Yours.
We specialize in branding, marketing strategy, and design, providing long-lasting creative solutions for businesses looking to establish a strong impact in their industries. We work with a small selection of enterprise and startup clients, primarily in:
- Software development
- Healthcare
- Automotive
- Fintech
We deliver tailor-made, impactful marketing solutions meant to stand the test of time. If you want to create a long-term digital presence through web development, SEO, advertising, or social media – we’re the team for you!
About Aeternus
Our mission at Aeternus is to bring great stories to life through best marketing practices. We pursue this mission with curiosity, persistence, and courage.
The company was founded in 2020, and since then, we have been working with some quite exciting brands, assisting them in their marketing efforts, including strategy, analysis, implementation, and maintenance.
Discover Our Process
Setup initial discussions
We want to understand your business, your goals, and how Aeternus can help you reach them. So, we arrange in-depth discussions and brainstorming sessions to uncover what we need to do to get the intricate details of what makes your business and customers tick.
Market and competition research and analysis
After the discussions, we gather more information about your industry, competitors, and customers. We need these parameters so that we can be conscious of the numerous factors that can influence the strategy we create for you.
Strategy creation
Now that we have more data, we can create a custom strategy that fits your business. We focus on those areas that will have the most impact. The strategy can take an all-encompassing approach, including multiple channels or focus on one solution; it all depends on the goal, the scope, requirements, and what’s best for your business.
From ideation to operations
Aeternus specialists can oversee strategy implementation and create the collateral necessary for pushing the strategy forward. We track strategy success based on pre-defined Key Performance Indicators and deliver regular updates and reports. To guarantee the success of our strategy, we are typically involved between 6 and 12 months, depending on strategy scope.
Strategy iteration
We operate on Agile principles – so you can expect regular strategy improvements and modifications based on what resonates best with your customers. We fine-tune the strategy and its implementation so that your business can remain competitive and relevant within the industry.
Set Up Initial Discussions
Market and Competition Research and Analysis
After the discussions, we gather more information about your industry, competitors, and customers. We need these parameters so that we can be conscious of the numerous factors that can influence the strategy we create for you.
Strategy Creation
Now that we have more data, we can create a custom strategy that fits your business. We focus on those areas that will have the most impact. The strategy can take an all-encompassing approach, including multiple channels or focus on one solution; it all depends on the goal, the scope, requirements, and what’s best for your business.
From Ideation to Operations
Aeternus specialists can oversee strategy implementation and create the collateral necessary for pushing the strategy forward. We track strategy success based on pre-defined Key Performance Indicators and deliver regular updates and reports. To guarantee the success of our strategy, we are typically involved between 6 and 12 months, depending on strategy scope.
Strategy Iteration
We operate on Agile principles – so you can expect regular strategy improvements and modifications based on what resonates best with your customers. We fine-tune the strategy and its implementation so that your business can remain competitive and relevant within the industry.
What we offer:
Market Research and Analysis
Before we begin to throw out any idea for your brand's strategy, we need to learn more about your business and your competition - to understand what makes your niche move forward. We seek to understand what makes sense for your customers so they buy your product or service.
Customer-centric Strategy
Our customer-centric approach translates into the strategies we create. When we work, everything begins and ends with the customer and the relationship they build with your brand, so we always keep your ideal customer in mind when addressing them through marketing and communications.
Implementing Custom Solutions
From ideation to implementation - we support our customers all the way. Since all strategies need some alignment along the way, we want to provide our expertise so that things don't go sideways. This ensures steady efforts to keep the brand consistent across the board.
Strategy/Ops Iteration
All strategies need some kind of alignment, so we provide steady iteration and adapt to your customers' needs. Sometimes, just because of iteration, more ideas pop up and we can align the brand with customer needs better. Strategies are not set in stone - they are fluid thoughts with a set goal.
Market Research and Analysis
Customer-centric Strategy
Our customer-centric approach translates into the strategies we create. Everything begins and ends with the customer and the relationship they build with the brand, so we always keep this in mind when working on strategy ideation.
Implementing Custom Solutions
From ideation to implementation - we support our customers all the way. Since all strategies need some alignment along the way, we want to provide our expertise so that things don't go sideways. This ensures steady efforts to keep the brand consistent across the board.
Strategy and Operations Iteration
All strategies need some kind of alignment, so we provide steady iteration and adapt to your customers' needs. Sometimes, just because of iteration, more ideas pop up and we can align the brand with customer needs better. Strategies are not set in stone - they are fluid thoughts with a set goal.
What You Get:
An in-depth compiled research and analysis
Custom strategy based on your needs and our findings
Iterative approach to strategy ideation and implementation
What you can expect
Different Perspective
Different isn’t always good—we at Aeternus understand that. That’s why we consider many points of view when analyzing your brand or target market. What makes you—you? And how do your customers perceive you?
Problem solving
The Agile principles we follow in our work help us take a step back and see the problems we encounter in a new way. By dissecting them and discussing them as a team, we can all help solve them efficiently.
There are no limits to growth
Iteration helps us expand the strategy we create and implement more solutions that fit your brand better than what we started with. As we follow Agile principles, we believe that adapting to change is the best way to grow your business.
Meet our team
Mihajlo Krstić
General Manager
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Milica Stamenković
Project Manager and Specialist
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Miroslav Todorović
Design Lead
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Featured case study: BMW marketing strategy through time
From “Pleasure” to “Sheer Driving Pleasure,” – here is how BMW’s motto evolved over the years, and its advertising followed. With evolution came a new BMW marketing strategy for each era, embodying the brand.
Our thoughts
The Emotional Power of Framing in Marketing
Iconic marketing campaigns don’t just sell products; they use framing in marketing to tell compelling stories that tap into emotions. Here are six famous campaigns that did it masterfully.
Chasing Trends – the Do’s, the Don’ts, the Pitfalls, and the Benefits
Cultural trends are an amazing phenomenon that can rally people and influence their behavior, worldview, and values. Companies, naturally, want to align with certain trends and communicate values. We explore how to align, how NOT to align, and what you can do.
3M, Glass Kicking, and Free Marketing
3M has had a blast with the 2005 bus stop glass-kicking stunt. But is it all true, or is it just another urban legend? We’re exploring this legendary marketing campaign in our new blog.
Jane Doe
CEO/Founder
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