SaaS Marketing Strategy: Do You Stand Out?
How good is your product market fit?
Are you struggling to grow your SaaS business?
Aeternus specialists can help.
We create and implement marketing strategies for SaaS brands using data-driven insights, a compelling brand strategy, and high-converting design.
Aeternus marketing specialists have a deep understanding of how customers make buying decisions. Our data-backed approach can help your business and brand grow to the next level. We use genuine customer thoughts and opinions about your business, apply marketing fundamentals to what we uncover, and create a unique strategy that works just for you.
Here is how we do it.
Customer and internal interviews
We approach your business by conducting in-depth interviews first – starting with you. Your C-level personnel is the best source for this part of the process. We want to learn all there is to know about your industry, your story, and your business.
Next, we interview your customers. We include your best customers, those who spoke with you but decided to go with a competitor, and those who have decided not to work with you anymore. We want to understand their purchasing decisions, what influenced them to choose you, and how they view your brand. We adhere to a tried-and-tested framework developed by marketing leaders.
Finally, we analyze every collected insight to craft a detailed report. We don’t just present data; we give you actionable insights on how your SaaS is perceived and where you can improve. We spot buying patterns, common denominators among your customers, and what makes you different in their eyes. Our reports always contain these four insights:
Common pain points
Decision factors
Objections
Expected results
Once we build and test your ideal customer profile (ICP), we move on to the next step in creating a custom strategy.
Industry and competitor research
When you work with Aeternus, our goal is to position your brand differently from competitors and find unique points to enhance your marketing. That’s why we need to research your industry and competitors. Our starting point is the data compiled from customer interviews. Although we don’t incite customers to talk about competitors in interviews, our conversations often lead to that point. Customers talk about competitors by themselves when discussing their buyer journey, and we are here to listen.
When researching competitors, we follow our proven competitor mapping process. We uncover everything available about competitors by looking at what they say, and what their customers say about them. We follow these three ideas:
Together with customer interviews, we begin to create a marketing strategy that will address what your customers want.
Piecing the SaaS strategy together
Now that we have all the information we need to understand you, your customers, and your competitors – we can begin to create a marketing strategy just for you.
First, we find what you can do that nobody else does. This will make you stand out from similar offers, tools, and businesses.
Then, we enhance your voice based on what your customers are exposed to. We don’t just write copy to fill in space; we make your content talk to your customers. By including specific pain points they have and demonstrating how your solution fits their needs, we can make your customers feel heard and understood.
Finally, we explore tactics we can implement to further enhance your customers’ perception of you. For example, we explore sponsorships, live demos, and partnerships – different avenues to reach your ideal customers and expand your reach.
It’s no secret that SaaS businesses need to deeply understand their customers in order to provide good service. In this article, we break down how we usually work with SaaS businesses and what we focus on.
Our marketing services
Depending on what we uncover when we start to create a strategy for you, we offer a comprehensive suite of marketing services to help you with implementation. Our approach is custom-tailored for SaaS companies aiming to lead in a competitive landscape. Our standard offer is the following: