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  • About Aeternus
  • Our Processes
    • Client Onboarding
    • Competitor Mapping
    • Strategy Creation
  • Our Learnings
    • Case Studies
    • Thoughts
  • Portfolio
    • Branding
    • Copywriting
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  • Pick Our Brains

Our Thoughts

Here, you can read our thoughts on the latest marketing trends.

We hope that our writing helps you in your marketing efforts.

Image of a typewriter used as a cover for our article on copywriting secrets
Thoughts

Copywriting Secrets

Here we explore our trade and share copywriting secrets many businesses can use in their daily work. Read on!

Screenshot of the beginning of the Coca-Cola AI ad with a hand with 6 fingers
Thoughts

Coca-Cola and the AI Menace

Coca-Cola AI ad has gone round the world. And the people are not happy with all the AI blunders that a simple quality control could have prevented.

Image from the ad from Jaguar Rebranding
Thoughts

Jaguar Rebranding: The People Have Spoken

The Jaguar rebranding strategy got mixed reactions. The promo ad raised questions whether bold actions will elevate the brand or diminish its legacy. Let’s look into the public backlash together

Elon Musk next to his Cybervan and Cybercab cover image for the Tesla's 'We, Robot' Event article
Thoughts

5 Key Takeaways from Tesla’s ‘We, Robot’ Event That Could Disrupt Marketing

Discover how Tesla’s ‘We, Robot’ event changed the face of marketing thanks to the use of AI strategies, automated solutions as well as emotional storytelling. Explore 5 trends that were inspired by the launch of Tesla’s Cybercab and Robovan, which every brand needs to understand.

Beyoncé x Levi's Ad Campaign Photoshoot
Thoughts

Beyoncé x Levi’s Ad Campaign Backlash: a PR Nightmare

Beyoncé x Levi’s Ad Campaign: Empowerment or Big Blunder? What happens when Queen Bey undresses, and the internet isn’t impressed? Spoiler: It’s a marketing meltdown!

Old Spice Guy, on a Horse, Holding a Pepsi Zero Can, Dollar Shave Club Razor, and a Heinz Ketchup iPhone. There's a Fiat 500s Behind Him with Ikea's Catalogue Next to it. The Picture is Used as the Cover for "The Art of Parody Marketing: The Best Parody Marketing Campaigns So Far" Article
Thoughts

The Art of Parody Marketing: The Best Parody Marketing Campaigns So Far

Dive into the world of parody marketing, where humor meets strategy to captivate audiences and create unforgettable brand connections!

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