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  • About Aeternus
  • Our Processes
    • Client Onboarding
    • Competitor Mapping
    • Strategy Creation
    • Topic Cluster Strategy – Guide
  • Our Learnings
    • Case Studies
    • Thoughts
  • Portfolio
    • Branding
    • Creative Website
    • Copywriting
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    • SEO
  • Pick Our Brains

Our Thoughts

Here, you can read our thoughts on the latest marketing trends.

We hope that our writing helps you in your marketing efforts.

Image of Range Rover, BMW, Mercedes, Audi, and Chevrolet cars in the winter used as a cover for the 5 Heartwarming Car Commercials That Bring Christmas Joy article
Thoughts

5 Heartwarming Car Commercials That Bring Christmas Joy

Explore how the top automotive brands use Christmas storytelling to elevate their marketing impact. We selected 5 standout commercials that blend emotion, narrative, and marketing strategy to create unforgettable holiday campaigns.

Abstract image used as a cover for the How fintech companies sell the service - top brands copy analysis article
Thoughts

How fintech companies sell the service – top brands copy analysis

How do fintech companies sell their service? In this article, we identify top 10 fintech companies’ copywriting patterns and provide a short analysis why that specific pattern works. We also include the target emotions each brand pursues in its copy.

Abstract cover image used as the cover for the article: "Top five copywriting formulas for SaaS"
Thoughts

Top five copywriting formulas for SaaS

How do you stand out from the crowd? In this article, we explore top performing copywriting formulas for SaaS companies and how others can use them. We also included some AI prompts which you can try – it helps with brainstorming new ideas and angles!

Abstract cover image used as the cover for the article: "Top four copywriting formulas for AI companies.
Thoughts

Top four copywriting formulas for AI companies

What makes your AI company stand out? A lot of things, actually. And to put your uniqueness into words, you can rely on copywriting formulas – ways of combining ideas people naturally take in. In this article, we cover four copywriting formulas for AI companies, which should help you stand out even more.

The Neuroeconomics of Attention How Social Media Shapes Our Choices
Thoughts

The Neuroeconomics of Attention: How Social Media Shapes Our Choices

Attention is today’s most sought after commodity. In this article, we explore neuroeconomics what that means for users and for brands.

A glowing cyan-blue frame hovers in mid-air, surrounded by swirling light trails, symbolizing emotion in marketing. Silhouettes of people view the framed object differently, highlighting the power of perception. This image is used as a cover for The Emotional Power of Framing in Marketing article
Thoughts

The Emotional Power of Framing in Marketing

Iconic marketing campaigns don’t just sell products; they use framing in marketing to tell compelling stories that tap into emotions. Here are six famous campaigns that did it masterfully.

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