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  • About Aeternus
  • Our Processes
    • Client Onboarding
    • Competitor Mapping
    • Strategy Creation
    • Topic Cluster Strategy – Guide
  • Our Learnings
    • Case Studies
    • Thoughts
  • Portfolio
    • Branding
    • Copywriting
    • Google Ads
    • SEO
  • Pick Our Brains

Our Thoughts

Here, you can read our thoughts on the latest marketing trends.

We hope that our writing helps you in your marketing efforts.

A glowing cyan-blue frame hovers in mid-air, surrounded by swirling light trails, symbolizing emotion in marketing. Silhouettes of people view the framed object differently, highlighting the power of perception. This image is used as a cover for The Emotional Power of Framing in Marketing article
Thoughts

The Emotional Power of Framing in Marketing

Iconic marketing campaigns don’t just sell products; they use framing in marketing to tell compelling stories that tap into emotions. Here are six famous campaigns that did it masterfully.

Thoughts

Chasing Trends – the Do’s, the Don’ts, the Pitfalls, and the Benefits

Cultural trends are an amazing phenomenon that can rally people and influence their behavior, worldview, and values. Companies, naturally, want to align with certain trends and communicate values. We explore how to align, how NOT to align, and what you can do.

Broken glass with the 3M logo and dollars behind it used as a cover for the 3M, Glass Kicking, and Free Marketing article
Thoughts

3M, Glass Kicking, and Free Marketing

3M has had a blast with the 2005 bus stop glass-kicking stunt. But is it all true, or is it just another urban legend? We’re exploring this legendary marketing campaign in our new blog.

A picture of a lot of 3D Instagram icons used as a cover for the instagram 2025 updates article
Thoughts

Instagram 2025 Updates: The End of the Perfect Feed or the Start of Creative Chaos?

Instagram started 2025 with a major change in its UI. We examine the update’s impact. Can the users accept the new rectangle grid layout? Will Instagram reverse the change?

Image of a typewriter used as a cover for our article on copywriting secrets
Thoughts

Copywriting Secrets

Here we explore our trade and share copywriting secrets many businesses can use in their daily work. Read on!

Screenshot of the beginning of the Coca-Cola AI ad with a hand with 6 fingers
Thoughts

Coca-Cola and the AI Menace

Coca-Cola AI ad has gone round the world. And the people are not happy with all the AI blunders that a simple quality control could have prevented.

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