Privacy policy

Effective date

June 3, 2026

Introduction

Welcome to Aeternus (“Aeternus”, “we”, “our”, or “us”).

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, interact with our services, or contact us through our website.

By using this website, you agree to the practices described in this privacy policy.


1. Company information

Aeternus
Knez Mihajlova 19
18400 Prokuplje
Serbia

Company Registration Number: 65784866

Email: [email protected]


2. Information we collect

We may collect the following personal information:

Information you provide directly

When submitting inquiries through our contact forms, you may provide:

  • Full name
  • Email address
  • Company name
  • Industry
  • Phone number
  • Any additional information voluntarily included in your message


Automatically collected information

When you visit our website, certain information may be collected automatically, including:

  • IP address
  • Browser type and version
  • Device information
  • Pages visited
  • Referral URLs
  • Time spent on pages
  • Interaction behavior
  • General geographic location


3. Technologies and services we use

We use third-party tools and technologies, including:

Analytics services

  • Google Analytics
  • Google Search Console
  • Microsoft Clarity

These tools help us understand website performance and user interactions.

Website technologies

  • Cookies and similar tracking technologies
  • Google Fonts
  • Embedded third-party content where applicable

Some third-party providers may process data outside Serbia and the European Economic Area.


4. How we use your information

We use the collected information to:

  • Respond to inquiries and communication requests
  • Provide marketing and creative services
  • Improve website functionality and performance
  • Analyze traffic and visitor behavior
  • Maintain website security
  • Prevent abuse or unauthorized activity
  • Comply with legal obligations


We do not sell personal data to third parties.


4A. AI-powered audit and analysis services

In certain cases, we offer free audits, analyses, recommendations, reports, or similar advisory services.

To provide these services, users may voluntarily submit documents, screenshots, website information, marketing materials, business information, or other content for review.

Submitted information is processed solely for the purpose of generating the requested audit, analysis, recommendations, or related outputs.

Where AI-assisted analysis is used, we take reasonable steps to remove or anonymize personal identifiers before information is processed by third-party artificial intelligence tools. Users should not submit information containing financial account details, medical records, government-issued identification documents, biometric information, passwords, or other sensitive personal data.

Users are responsible for ensuring they have the legal right and authorization to submit any information provided for analysis.


4B. Prohibited uploads

Users must not upload or submit:

  • Financial account information
  • Payment card information
  • Medical or healthcare records
  • Government-issued identification documents
  • Biometric information
  • Passwords or authentication credentials
  • Special category personal data as defined under applicable data protection laws
  • Information belonging to third parties that the user is not authorized to share


We reserve the right to delete any submitted content that violates these restrictions.


5. Legal basis for processing (GDPR)

If you are located in the European Economic Area (EEA), we process your personal data under one or more of the following legal bases:

  • Your consent
  • Performance of a contract or pre-contractual communication
  • Legitimate business interests
  • Compliance with legal obligations

 

6. Cookies

Our website uses cookies and similar technologies through CookieYes and other integrated services.

Cookies may be used for:

  • Essential website functionality
  • Analytics and performance measurement
  • User experience optimization


You may manage or withdraw cookie consent through our cookie banner settings at any time.

For more details, please refer to our Cookie Policy.


7. Data sharing

We may share information with trusted third-party service providers that operate our website and services, including analytics and hosting providers.

We do not share personal data for advertising resale purposes.

We may disclose information if required by law, legal process, or governmental request.


7A. Third-party service providers and AI tools

To provide our services, we may engage trusted third-party service providers, including website hosting providers, analytics providers, cloud infrastructure providers, and artificial intelligence tools.

Where AI-assisted analysis is used, we make reasonable efforts to remove direct personal identifiers before information is shared with such providers.

Third-party providers may process information on our behalf subject to their own security and privacy obligations, but we take measures to ensure that we choose those providers which have the best customer-centric policies and don’t use uploaded data to train their AI models.


8. International data transfers

Some third-party services we use may process or store data outside Serbia or the European Economic Area.

Where required, we rely on appropriate safeguards, including standard contractual clauses or equivalent protections.


9. Data retention

We retain personal information only for as long as necessary to:

  • Respond to inquiries
  • Maintain business records
  • Comply with legal obligations
  • Resolve disputes
  • Enforce agreements


Analytics data may be retained according to the settings configured within third-party platforms.


9A. Retention of uploaded content

Information submitted for audits, analyses, or similar services is retained only for as long as reasonably necessary to provide the requested service, maintain business records, comply with legal obligations, resolve disputes, or enforce agreements.

Uploaded files and generated reports may be deleted after completion of the requested service or after a reasonable retention period (no longer than 6 months).


10. Your rights under GDPR

If you are located in the EEA or where applicable by law, you may have the right to:

  • Access your personal data
  • Correct inaccurate information
  • Request the deletion of your data
  • Restrict or object to processing
  • Withdraw consent
  • Request data portability
  • File a complaint with a supervisory authority


Requests may be submitted to: [email protected]


11. Data security

We implement reasonable technical and organizational safeguards designed to protect personal information against unauthorized access, disclosure, alteration, or destruction.

However, no internet transmission or storage system can be guaranteed to be completely secure.


11A. Confidential business information

While we implement reasonable technical and organizational safeguards, users should avoid submitting trade secrets, highly confidential information, or sensitive personal data unless necessary for the requested service.

No method of internet transmission or electronic storage can be guaranteed to be completely secure.

11B. AI training

Aeternus does not use submitted customer information to train its own artificial intelligence models.

Where third-party AI tools are used as part of our services, we take reasonable steps to minimize the disclosure of personal information and remove direct identifiers where practicable before processing. Also, we mostly cooperate with providers who, like us, don’t use customer information or sensitive data to train their AI models.

12. Children’s privacy

Our website and services are not directed toward individuals under the age of 18.

We do not knowingly collect personal information from minors.

13. Third-party links

Our website may contain links to third-party websites or services.

We are not responsible for the privacy practices, policies, or content of third-party websites.

14. Changes to this privacy policy

We may update this Privacy Policy periodically.

Updated versions will be posted on this page with a revised effective date.

Continued use of the website after changes constitutes acceptance of the updated policy.

15. Contact information

For privacy-related questions or requests, contact:

Aeternus
[email protected]