Marketing intelligence

Companies don’t create brand loyalty through a points program or a single campaign. It emerges when a company is easy to remember, credible enough to trust, valuable enough to choose and consistent enough to choose again.

Ferrari Luce, a controversial launch, and an unclear path forward. Ferrari, just like many car brands, began to suffer from being too unique.

Where users find you – the distribution problem in the GTM strategy Where users find you – the distribution problem

In 2026, LinkedIn carousels are primary engagement drivers on the platform. In this article, we explore the nuances between different content types and how companies can leverage them.

Google’s AI Overviews aren’t only about SEO anymore. Google’s algorithm now collects brand mentions across the web and provides an answer. So, being mentioned in many places matters more today. We explore some of the ways companies can leverage that.

Is credibility visual or behavioral? In this article, we explore how companies, strategists, and brands appear credible and what they all have in common.

AI in healthcare is shifting from support tools to decision-making systems. Generative and agentic AI are transforming care delivery, value creation, and competition.

According to Deloitte, marketing in 2026 is transforming fast. New platforms and strategies are replacing outdated 2022–2023 approaches, forcing businesses to adapt or fall behind.

AI is seemingly everywhere. Companies have begun to use it as the first point of contact with customers. In this article, we explore whether that move is good for the long-term brand trust.

Product, positioning, and distribution – the three pitfalls which every company needs to navigate. In this article, we explore these underlying issues and how to navigate them.

In this blog, we analyzed how AI transforms the fundamental operations of retail businesses. The BCG report highlights three shifts: new job structures, rising cybersecurity needs, split personalization models, and a move from traditional search to AI-driven discovery.

LLMs are starving for original data. What does SEO have to do with it? We believe that by following SEO fundamentals, valuable data can be easily captured by LLMs.

Why are EV purchases lower than expected? In this article, we explore what are hidden psychological triggers for not buying an EV.

What do consumers really think about electric vehicles (EVs)? Why do many drivers still hesitate to buy an EV despite rapid technological progress? In this article, we explore the consumer perceptions shaping EV adoption.

In this article, we analyze why the global EV transition is slowing and how shifting consumer behavior, policy changes, and market realities are reshaping the automotive industry.

In this article, we explore why corporate language fails in advertising and what companies can do to improve their messaging.

Pitch decks communicate business vision. They are visual summaries that grab attention. In this article, we explore how some pitch decks hook the audience in.

How do BMW’s and Porsche’s brand guidelines compare? Are there any similarities between these two brands? What do they do differently? We explore these questions and more in our latest article.

Are all car brand logos becoming – flat? Is the minimalistic trend we’re seeing ruining some of the world’s best-known brands? In this article, we explore how 5 world-known car brands have been simplifying their logo through time.

How much do advertisers know about you? How much do companies like Meta and Google know? In this article, we explore what data they have on you. And, we included links for you to check.

Explore how the top automotive brands use Christmas storytelling to elevate their marketing impact. We selected 5 standout commercials that blend emotion, narrative, and marketing strategy to create unforgettable holiday campaigns.

How do fintech companies sell their service? In this article, we identify top 10 fintech companies’ copywriting patterns and provide a short analysis why that specific pattern works. We also include the target emotions each brand pursues in its copy.

How do you stand out from the crowd? In this article, we explore top performing copywriting formulas for SaaS companies and how others can use them. We also included some AI prompts which you can try – it helps with brainstorming new ideas and angles!

What makes your AI company stand out? A lot of things, actually. And to put your uniqueness into words, you can rely on copywriting formulas – ways of combining ideas people naturally take in. In this article, we cover four copywriting formulas for AI companies, which should help you stand out even more.

Attention is today’s most sought after commodity. In this article, we explore neuroeconomics what that means for users and for brands.

Iconic marketing campaigns don’t just sell products; they use framing in marketing to tell compelling stories that tap into emotions. Here are six famous campaigns that did it masterfully.

Cultural trends are an amazing phenomenon that can rally people and influence their behavior, worldview, and values. Companies, naturally, want to align with certain trends and communicate values. We explore how to align, how NOT to align, and what you can do.

3M has had a blast with the 2005 bus stop glass-kicking stunt. But is it all true, or is it just another urban legend? We’re exploring this legendary marketing campaign in our new blog.

Instagram started 2025 with a major change in its UI. We examine the update’s impact. Can the users accept the new rectangle grid layout? Will Instagram reverse the change?

Here we explore our trade and share copywriting secrets many businesses can use in their daily work. Read on!

Coca-Cola AI ad has gone round the world. And the people are not happy with all the AI blunders that a simple quality control could have prevented.

The Jaguar rebranding strategy got mixed reactions. The promo ad raised questions whether bold actions will elevate the brand or diminish its legacy. Let’s look into the public backlash together

Discover how Tesla’s ‘We, Robot’ event changed the face of marketing thanks to the use of AI strategies, automated solutions as well as emotional storytelling. Explore 5 trends that were inspired by the launch of Tesla’s Cybercab and Robovan, which every brand needs to understand.

Beyoncé x Levi’s Ad Campaign: Empowerment or Big Blunder? What happens when Queen Bey undresses, and the internet isn’t impressed? Spoiler: It’s a marketing meltdown!

Dive into the world of parody marketing, where humor meets strategy to captivate audiences and create unforgettable brand connections!

Explore how the notwoways CCTV ad transformed marketing, using real footage to engage consumers and inspire your brand to adopt similar strategies.

Discover how the Fiat 500S ad cleverly uses humor to transform tension into a memorable connection, sidestepping stereotypes and creating a lasting, positive impact.

Fastvertising examples are all over the place. Maybe that’s why it is sometimes hard to understand the concept. But when you look at Fastvertising as a means to communicate via a brand as if it were a person – things start to fall in place.

Women – the unsung heroines of the automotive world. We took the chance to write about some of their inventions and initiatives that helped create better vehicles. Because a good product is half the marketing work done – these women inventors made sure of it.

Marketing managers frequently ask themselves how to interview customers for a buyer persona. In this article, we explore what a buyer persona is, what it isn’t, and how to conduct interview to find out more. And we also provide some tips that will help you in defining your buyer persona.

Nowadays, bland marketing is everywhere. And it seems that it all comes down to defining the buyer persona. In this new piece inspired by ‘Buyer Personas’ by Adele Revella and Jim Kraus, we explore the current full-stack marketer trends, what happens by taking the data at face value, and how to get to know your customer.

What is in it for me – that is the question every customer asks when they get in touch with a brand. And if the company behind the brand addresses this question properly, it can understand the buyer persona. Of course, defining the buyer persona takes a little more than that, but looking at a business from the customer’s point of view can bring clarity.

Being fast in advertising and quickly responding to emerging trends can make brands famous seemingly overnight. However, there is a thin line between riding a trend successfully and giving in to it. Staying relevant on the internet can come with a price. In this piece, we briefly cover Elon Musk, Ryan Reynolds, Pepsi, and Nike.

BYD seemingly came out of nowhere to dominate the electric vehicle industry. However, their story is not an overnight success – the company started by manufacturing rechargeable batteries and grew to own the whole production process.

Recent Google’s core algorithm update to its search engine has brought down many websites. Apparently, the reason for taking them down was the overuse of ChatGPT for content creation. In this article, we explore the efforts people make to make themselves visible online, and how Google tackles their overuse.

Did ChatGPT get your tongue too?

From the brink of financial disaster to becoming one of the most well-known brands in the car industry; Tesla didn’t do all of it alone. They created strategic partnerships that were crucial in becoming who they are today. In this post, we explore how Tesla’s strategic partnerships came to be and what they achieved.

Can we trust every decision made by Artificial Intelligence, or is it better to rely on our own instincts? ChatGPT is an AI-based model learning to interact with humans, but lacks the ability to think critically. In contrast, Google Search offers fact-checked results for informed decisions. Read more about how they compare.