Case Studies

We figured out we learn best when we analyze brands and discover what they do well for their audiences.

Read our case studies here.

Cover image used for the case study analyzing the BMW Marketing Strategies through the years

Case Studies

From classic print ads to digital masterpieces: BMW marketing strategy through time

From “Pleasure” to “Sheer Driving Pleasure,” – here is how BMW’s motto evolved over the years, and its advertising followed. With evolution came a new BMW marketing strategy for each era, embodying the brand.

Pictures of women on a wall with women stereotypes written over their faces

Case Studies

Do Women Stereotypes Still Shape Automotive Ads?

Do women stereotypes still shape automotive ads? We dove deep into the history of automotive ads dating all the way back to the 1900s, following a thread of how women were represented throughout history. What changed? What remained? And how did the changes influence car marketing?

Case Studies

The (not) so silent Audi vs BMW Marketing War

Audi vs. BMW. Their marketing bouts have become well-known in the industry because each ‘blow’ was original and praiseworthy. In this case study, we cover and analyze some of the most notable marketing moves both companies made, and what made their communities react to this kind of advertising.

BYD's marketing strategy case study cover

Case Studies

The Journey to the Top: BYD’s Marketing Strategy

BYD’s marketing strategy has evolved over the years as the company grew its market share. We analyzed their marketing efforts and tried to understand how a company that started as a battery maker was able to transition into car manufacturing, eventually revolutionizing both industries.

Case Studies

Tesla’s Marketing Strategy and Its Impact on EV Growth

Tesla – the disruptor in the car industry. In this case study, we covered several aspects of their lucrative marketing strategy and analyzed how non-conventional approach to marketing can reap benefits for a company that at one moment almost went bankrupt.

Dollar Shave Club vs Gillette - case study

Case Studies

Dollar Shave Club vs Gillette: a Case Study

What makes a good brand stand out? Is it their inviting copy, or their funny, witty video with a charismatic person talking directly to their ideal customer? We wrote a case study where we compare Dollar Shave Club’s marketing efforts with Gillette’s, and analyze how an effective copy placed throughout their ads made an established giant lose their no. 1 spot in men’s personal care niche.

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