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  • About Aeternus
  • Our Processes
    • Client Onboarding
    • Competitor Mapping
    • Strategy Creation
    • Topic Cluster Strategy – Guide
  • Our Learnings
    • Case Studies
    • Thoughts
  • Portfolio
    • Branding
    • Creative Website
    • Copywriting
    • Google Ads
    • SEO
  • Pick Our Brains

Case Studies

We figured out we learn best when we analyze brands and discover what they do well for their audiences.

Read our case studies here.

Abstract image used as the A tool for an imperfect world - how human communication is limiting AI case study cover
Case Studies

A Tool for an Imperfect World: How Human Communication Is Limiting AI

When we talk, we rarely say exactly what we mean in exact terms. We transfer this ambiguity to the AI. This case study explores language principles and how our communication is limiting AI.

Image used for the cover for the How to build a marketing strategy to respond to a market downturn case study
Case Studies

How to Build a Marketing Strategy to Respond to a Market Downturn

What happens to marketing teams during recessions? They shrink. But is that the right way to go? We explore the learnings from previous recessions about people’s purchasing behaviors, company behaviors, and the best way to approach a downturn.

Thinking Outside the Box as a Brand-Building Strategy Cover Image
Case Studies

Thinking Outside the Box as a Brand-Building Strategy

Discover how Guinness and Michelin redefined success with a bold brand-building strategy and innovative content marketing that created cultural icons.

Gottlieb Daimler with Bertha and Karl Benz in the Mercedes logo, image used as a cover for our article on Mercedes-Benz Marketing Strategy
Case Studies

The Best or Nothing: Mercedes-Benz Marketing Strategy

Dive into the case study on how Mercedes-Benz marketing strategy developed through time, transforming from a luxury car manufacturer into a global brand.

Cover image used for the case study analyzing the BMW Marketing Strategies through the years
Case Studies

From classic print ads to digital masterpieces: BMW marketing strategy through time

From “Pleasure” to “Sheer Driving Pleasure,” – here is how BMW’s motto evolved over the years, and its advertising followed. With evolution came a new BMW marketing strategy for each era, embodying the brand.

Pictures of women on a wall with women stereotypes written over their faces
Case Studies

Do Women Stereotypes Still Shape Automotive Ads?

Do women stereotypes still shape automotive ads? We dove deep into the history of automotive ads dating all the way back to the 1900s, following a thread of how women were represented throughout history. What changed? What remained? And how did the changes influence car marketing?

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